Frameworks, guides, and thinking on message testing, audience validation, and B2B positioning.
Real people. Real data. Real fast. Run your first test today and find out what your audience actually thinks.
Start your test →No. We run all tests from the OOATS LinkedIn account. That's the whole point - your ads run without your brand name or company profile attached, so engagement data reflects pure message quality, not brand recognition or existing audience familiarity.
Yes. $100 goes directly to LinkedIn as ad spend - locked in at checkout and goes straight to your campaign. The other $99 covers the platform, expert ad setup, audience targeting, and your results report. No hidden fees, no surprises.
No. Pay as you go. You pay $199 per test by card. Once the payment clears, we trigger the campaign immediately. No recurring charges, no contracts, no lock-in.
No. Every test is reviewed by an ads specialist before it goes live. We check your variants, targeting, and campaign structure to make sure you get clean, comparable data. AI doesn't run your ads - people do.
Results are typically delivered within 48 hours of your campaign going live. We run all variants simultaneously to ensure a fair comparison, then compile your report once there's enough data to be meaningful.
Up to five variants per test. Most customers test three to five, which gives a clear spread of data without diluting the ad budget too thin across too many options.
You get impressions, clicks, and CTR per variant, a clear winner, and a breakdown of what likely drove the difference. No raw data dump - we surface what matters so you can make a decision and move on.
We target based on your ideal buyer profile - job title, seniority, company size, and industry. You tell us who you're trying to reach, we handle the LinkedIn targeting setup. If you're not sure, we can help you define it.
Yes. Each test is independent and billed separately. Many customers run a series - start with big message swings to find the strongest direction, then refine the winner in the next test. It's a fast feedback loop that compounds over time.
The results are real data - the audience told you something. We can't control engagement outcomes, but if we made an error in your campaign setup, we will rerun the test at no charge. We stand behind the quality of what we deliver.
It's not ugly, it's brand agnostic. That's the point. OOATS is deliberately bland so it doesn't influence your results. If we had a slick, beautifully branded site, you might click our CTA because of how it looks - not because of the message. We needed something boring enough that the only variable in your test is the words you're testing. Ugly is a feature.
Short answer: no. A marketer tried, realized it wasn't that simple with everything going on here, and handed it to an actual developer. His name is Neil. It's properly built, your data is safe, and Stripe handles all payments. You're in good hands.