OOATS | Audience Testing Service

Three reasons to stop guessing.

01 / Why OOATS

Real data beats gut feel.

Your last messaging decision was probably made in a meeting room by the loudest voice. OOATS puts it in front of your actual audience and lets them decide.

No ad skills required.

You don't need to know how LinkedIn ads work. You don't need a media buyer. Tell us your messages and your audience. We handle everything else.

Ship with confidence.

Stop launching campaigns, websites, and products based on assumptions. Test the message before you bet the budget. Know it works before it goes live.

48h

Results delivered

$199

Flat rate, every test

Variants per test

100%

Real data

How it works.

02 / The process

Submit your messages.

Drop in your business info, describe your audience, and give us up to five message variants you want to test. Headlines, taglines, positioning statements - whatever you need validated.

We launch on LinkedIn.

A marketing expert reviews your setup, refines the targeting, and launches LinkedIn ad campaigns across your variants. Your $100 ad budget gets split evenly between them.

Real people respond.

Your messages go live in front of real people who match your target audience. Over 48 hours, we track which variant gets the most engagement, clicks, and interaction.

You get the report.

A clear breakdown of which message won and with who. Click-through rates, engagement data, audience demographics. No interpretation needed - the data speaks for itself.

What people test.

04 / Use cases

Product positioning

Launching something new? Test how different positioning angles land with your target buyers before you commit.

Ad copy variants

Find out which headline or hook drives the most clicks before you spend your real campaign budget.

Value propositions

Test which benefit statement resonates most with your ICP. Stop arguing in the boardroom and let the audience pick.

Brand names and taglines

Naming a company, product, or feature? Test the options against real professionals in your market.

Landing page messaging

Test the hero copy, the subheadline, the CTA. Know what works before you build the page.

Pitch deck angles

Fundraising or selling? Test which story angle hooks your audience fastest. Data beats intuition.

05 / Why this exists

Most B2B messaging is a coin flip.

A founder writes the positioning. A committee debates the tagline. Someone's partner reads the landing page and says "I don't get it." The team picks the safest option. The campaign launches. Nobody clicks.

This happens everywhere, every day. Billions of dollars in ad spend and product launches, backed by nothing more than opinions and compromise.

OOATS exists because there's a simpler way. Put the message in front of the actual audience and see what happens. Not a focus group. Not a survey. Real ads, shown to real professionals, measured by real behavior.

The best message is the one with the highest click-through rate. It's as simple as that.

The whole thing takes 48 hours and costs less than a team lunch.

No. We run all tests from the OOATS LinkedIn account. That's the whole point - your ads run without your brand name or company profile attached, so engagement data reflects pure message quality, not brand recognition or existing audience familiarity.

Yes. $100 goes directly to LinkedIn as ad spend - locked in at checkout and goes straight to your campaign. The other $99 covers the platform, expert ad setup, audience targeting, and your results report. No hidden fees, no surprises.

No. Pay as you go. You pay $199 per test by card. Once the payment clears, we trigger the campaign immediately. No recurring charges, no contracts, no lock-in.

No. Every test is reviewed by an ads specialist before it goes live. We check your variants, targeting, and campaign structure to make sure you get clean, comparable data. AI doesn't run your ads - people do.

Results are typically delivered within 48 hours of your campaign going live. We run all variants simultaneously to ensure a fair comparison, then compile your report once there's enough data to be meaningful.

Up to five variants per test. Most customers test three to five, which gives a clear spread of data without diluting the ad budget too thin across too many options.

You get impressions, clicks, and CTR per variant, a clear winner, and a breakdown of what likely drove the difference. No raw data dump - we surface what matters so you can make a decision and move on.

We target based on your ideal buyer profile - job title, seniority, company size, and industry. You tell us who you're trying to reach, we handle the LinkedIn targeting setup. If you're not sure, we can help you define it.

Yes. Each test is independent and billed separately. Many customers run a series - start with big message swings to find the strongest direction, then refine the winner in the next test. It's a fast feedback loop that compounds over time.

The results are real data - the audience told you something. We can't control engagement outcomes, but if we made an error in your campaign setup, we will rerun the test at no charge. We stand behind the quality of what we deliver.

It's not ugly, it's brand agnostic. That's the point. OOATS is deliberately bland so it doesn't influence your results. If we had a slick, beautifully branded site, you might click our CTA because of how it looks - not because of the message. We needed something boring enough that the only variable in your test is the words you're testing. Ugly is a feature.

Short answer: no. A marketer tried, realized it wasn't that simple with everything going on here, and handed it to an actual developer. His name is Neil. It's properly built, your data is safe, and Stripe handles all payments. You're in good hands.

Put three to five message variants in front of 3,000+ people and see which one gets the most clicks.